LOCAMOTION

Brand Design
Logo Design
locamotion personality. Vibrant, funky, latina, empowering and joyful. With locamotion primary logo
Year
2024
Overview

Locamotion is allabout inclusivity, empowerment, and joy. With a strong foundation in valueslike respect and fun, Locamotion is a welcoming hub for everyone—whether you’rea part of the Latin community or just drawn to the incredible atmosphere shecreates. And just like the thunderbolt tattoo on her arm, Locamotion is a flashof energy, sparking confidence and fun in every student she teaches.

 

From her boldPeruvian-inspired branding to the irresistible beats of her playlists,Locamotion is more than a roller-skating class—it’s an experience that blendsculture, music, and movement in a way that’s truly one-of-a-kind.

Hard Skills
Adobe Illustrator iconAdobe Indesign iconphotography camera icon
Soft Skills
research - Communication with client - feedback - Adaptability- Achieve Deadlines  

Creative Process

From learning about the client, to sketching and developing a vector logo

Moodboard

moodboard for locamotion brand. Multiple vibrant images with women, rollerskates, latin vibes, typography

Logo Progression

Locamotion logo creation progression from sketch to vector

colors

locamotion brand colors. Fucsia, teal, orange, yellow, off-black

BRAND ASSETS

After the creative brainstorming and brand research, this is how the final brand looks like

Logo Iterations

locamotion final logo variations. Primary logo, secondary logo and tertiary logo

clear space

locamotion clear space explained for logo

Typography

locamotion brand typography: Filmotype Maxell, Montserrat and Flegrei
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